
PT. Ford Motor Indonesia (FMI) continues its expansion of its authorized dealer network with the official opening of Ford Surabaya. The new dealership is FMI's 35th outlet in Indonesia and the first official Ford dealership for the Surabaya area and in East Java, highlighting Ford’s commitment and confidence in further developing its presence in East Java.
"A strong dealer network is at the heart of our ability to continue providing exciting, best-in-class Ford products as well as world-class customer service experience to our Indonesian customers," said Will Angove, President Director of PT Ford Motor Indonesia (FMI).
Seeing the continuous strong reception and recognition of the Ford brand in East Java, Ford Motor Indonesia views the region, especially Surabaya as a strategic and important market due to the significant number of growth potential especially in the fisheries, farming, mining, tourism and other potential industries within the province.
Ford Surabaya will be supported by Ford's automated and inter-connected spare parts supply system, which includes a comprehensive spare parts warehouse in Jakarta equipped with modern service systems to ensure parts availability and delivery to consumers across Indonesia. Ford is the first automotive brand in Indonesia to have such a system that can be accessed by all its dealers within the country.
"Ensuring the availability of thorough sales and after-sales services is one of Ford’s strategies in meeting the needs of Indonesian consumers as well as strengthening the dealership offerings to consumers," added Angove. “Ford remains a strong brand despite the global economic downturn and 2010 promises to be a great year for FMI.”
The Ford Surabaya Superstore, which has been operating since early 2008 in Mall Pakuwon has established their own 3S (Sales, Service and Spare parts) facility in late 2008 is operated by PT Surya Kertasari Andalan and PT Patriot Aprilia Abadi. Located at Jl. A. Yani 80, Surabaya, this building covers 1633.5 sq meters.
Ford Surabay dealer principal, Mr. Rasid Harsono said, “We're proud to be part of the Ford's commitment to the Surabaya area, which have a strong interest in Ford vehicles such as the Everest and the Ranger. Ford Surabaya will help to deliver a world-class customer experience that Indonesians have come to expect from Ford as well as some exciting promotions in the near future.”